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Analytics
Name	Provider	Purpose	Duration
`_ga, _ga_*`	Google Analytics	Tells unique visitors apart and follows sessions	13 months
`(sans cookie)`	PostHog	Audience measurement with no cookie and no stored identifier	None

Marketing
Name	Provider	Purpose	Duration
`_gcl_au`	Google Ads	Links ad clicks to actions on the site	90 days
`visitor_id, visitor_id-hash`	Pardot (Salesforce)	Follows a prospect's visits across our pages	13 months
`_oktopost`	Oktopost	Attributes visits coming from our social campaigns	2 years
`_zitok`	ZoomInfo	Identifies the company a visitor belongs to	1 year