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November 6, 2025

AI Avatars: Digital Inclusion & Multilingual Government Communication

WCAG-proof AI avatars? ReadSpeaker helps governments quickly turn complex information into multilingual A2/B1 videos. Reach every citizen.

Governments and municipalities communicate every day about policies, schemes and services that concern all citizens. Yet that information does not always reach everyone. Language barriers, low literacy or a preference for images and sound can raise the threshold.

Traditional videos are a powerful alternative to text, but they are often expensive and time-consuming to produce. So the question is: how do you make complex information fast, affordable and accessible for a broad audience?

The solution lies in AI-generated avatars that automatically turn text into short, human videos. This way you turn written information directly into understandable content, in several languages, on several platforms and for every target group.

The power of ReadSpeaker Avatars

Our avatars are developed to make government communication more human, more understandable and more inclusive. They do this on four levels:

1. True multilingualism: beyond the language barrier

Many different languages are spoken in the Netherlands. With ReadSpeaker Avatars you can have a text automatically translated and spoken in several languages.

This way you address residents directly in their mother tongue, which leads to better understanding and more trust in the government.

2. Accessibility level (A2/B1): ideal for low language proficiency.

Not everyone reads equally easily. Think of residents with low language proficiency, dyslexia or a visual preference.

Our AI automatically rewrites texts into plain language (A2 or B1 level) and presents them through a video avatar with subtitles.

The result: more attention, more understanding and more engagement.

3. Scalable and flexible: usable on every channel

You can use the same avatar videos on your website, YouTube, social media or even via WhatsApp.

This keeps your message consistent, recognizable and suitable for every communication channel, without extra editing or costs.

4. Efficient and affordable: from text to video in minutes

Where traditional video production takes weeks, with avatars you generate a new video in a few minutes.

No studio, no actors, no editing. You save costs and time, and you can respond quickly to current events or policy changes.

From text to video in 6 simple steps

  1. Select content: supply web texts, documents or policy pages.
  2. Choose languages and language level: Dutch plus three additional languages, text at A2/B1 level.
  3. Script editing with AI: the text is rewritten, simplified and translated.
  4. Select voices: choose natural voices from our library.
  5. Avatar production: the video is generated automatically with lip sync and subtitles.
  6. Publication: receive ready-to-use videos for your website, social media and internal communication.

After delivery, a revision round follows to make sure everything fits your house style and communication goals perfectly.

Measurable results: Municipality of Eindhoven pilot

A pilot with the Municipality of Eindhoven shows how effective this approach is:

  • *10,500 page views
  • 13% of visitors clicked on the avatar video
  • This proves that ReadSpeaker Avatars measurably increase citizen engagement.

*These are the results of a measurement over a period of 2 weeks.

The avatar acts as a human translation of important information: accessible, understandable and reliable.

Frequently asked questions

Are avatar videos WCAG-proof?

Yes. All ReadSpeaker Avatar videos are delivered with subtitles and a transcript, in line with WCAG 2.1 AA.

Can avatars speak several languages?

Yes. Avatars can automatically translate texts and speak them, including accurate lip sync, in several languages.

Are avatars cheaper than traditional videos?

Yes, considerably. They require no studio, actors or editing costs. New video versions can be made in minutes, which drastically reduces the cost and time per production.

Is this suitable for municipalities and public organizations?

Absolutely. It is the ideal solution for policy changes, citizen information, campaigns and front-desk communication, where fast, multilingual and accessible communication is required.

Accelerating digital inclusion

With ReadSpeaker Avatars you take a big step toward accessible, multilingual and people-centered communication.

This way you reach more citizens, increase engagement and better meet digital accessibility requirements.

Discover how ReadSpeaker Avatars can help your organization communicate in a truly inclusive way.

More information

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